SPRING CAMPAIGN 2016
FEBRUARY - JULY
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OBJECTIVES

DIGITAL STRATEGIES

CHANNELS & ASSETS
Facebook Billboards Landing Page Videos Display

BILLBOARDS

CESAR BULLETIN MEGAN BULLETIN

FACEBOOK

LANDING PAGE

RVCC Landing Page

DISPLAY

Ipad RVCC Banners

VIDEOS

Play Video on YouTube

RESULTS

With 19 weeks of the spring campaign it drove over 17 million advertising impressions online and the communities surrounding the local campuses continuing to contribute to growth in visibility for raritan valley Community College
Applications are up for the same time period last year:
1st-time/Full-time: UP 4.6%
1st-Time/Part-time: UP 27%
Summer: UP 8%
To-Date Estimated Out-of-Home (billboards) Impressions: 6,094,968
Rt 206: 721,584
Rt 22: 211,572
Rt 22 - (Bridgewater): 2,620,320
Rt 202 2,541,492
To-Date Total Online Campaign Impressions: 10,992,063
NJ.com: 4,380,252
Aggregated Display: 3,512,599
Facebook: 1,691,533
SEM: 93,189
Video: 1,060,917
YouTube: 253,573
To-Date Attributable Form Registrations for Recruitment Events: 366
To-Date Website Visits: unique (first-time) visitors: 153,106